What is a proof-of-play report?Data advertisers expect
Advertisers want to know three things: which screen, which ad and when it played. If you can filter play counts by screen, video and period and export them as CSV, you have a report ready to send to advertisers.
What is a proof-of-play report?
When you sell ad space on digital signage, advertisers pay you to show their ads. A proof-of-play (PoP) report is the evidence that their ads actually ran as contracted.
Advertisers cannot visit every screen to verify this for themselves. PoP data is also used for campaign reconciliation and media audits.
For how to price ad slots, see How much does digital signage advertising cost?
Three things advertisers want to know
| Question | Example | Why it matters |
|---|---|---|
| Which screen | Downtown store, next to the checkout | To confirm the ad ran at the contracted location |
| Which ad | A real estate open house video | Each screen rotates several ads, so plays must be broken down by ad |
| When | September 1–30 | To confirm the ad ran during the contracted period |
If you can filter by all three, you can produce a report for any advertiser and any period in minutes.
Where manual reporting breaks down
- Logs are collected screen by screen and compiled by hand
- Month-end reporting takes longer with every screen you add
- Creating separate files for each advertiser is time-consuming
Manual reporting works with a handful of screens, but it does not scale as you add locations. When the system handles the tallying, reporting effort stays flat as your network grows.
Tokyo AdCast exports play counts as CSV.Request our brochure for a feature overview and onboarding details.
What the CSV contains
Tokyo AdCast aggregates play counts by screen, video and period and exports them as CSV. The file opens directly in any spreadsheet app.
| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
| 1 | Date | Group | Video | Plays | Viewers | Gender (M / F) |
| 2 | 2026-09-01 | Metro plan | Maple Realty_Open House | 612 | 1,840 | 960 / 880 |
| 3 | 2026-09-01 | Metro plan | Northside Bank_Home Loans | 598 | 1,760 | 910 / 850 |
| 4 | 2026-09-01 | National plan | Maple Realty_Open House | 441 | 1,120 | 520 / 600 |
| 5 | 2026-09-02 | Metro plan | JobFinder_Driver Hiring | 377 | 980 | 470 / 510 |
| 6 | Total, Sep 2026 | 18,240 | 49,300 | 25,100 / 24,200 | ||
| Column | Contents |
|---|---|
| Date | The day the video played |
| Group | A set of screens, typically organized by advertiser contract plan |
| Video | The ad that played |
| Plays | Number of plays that day |
| Viewers and gender | AI camera-equipped screens only: the number of people who looked at the screen, broken down by gender |
To learn how viewers are counted, see What AI cameras tell you about your signage audience.
How to build a monthly report
A report for one advertiser takes three steps.
- Select the reporting period. Choose the date range you want to report on.
- Select the advertiser's videos. You can also filter by group or screen.
- Export to CSV and send. Open the file in a spreadsheet, check the totals and send it to the advertiser.
You can also export a separate file for each advertiser. Every export is logged with who exported it and when, so you can check later which numbers were sent.
FAQ
Can I create a separate file for each advertiser?
Yes. Filter by video or group before exporting to get one file per advertiser.
Can I see who exported a report?
Yes. Every export is logged with who exported it and when.
Summary
- A proof-of-play report shows advertisers that their ads ran as contracted
- Advertisers want three things: which screen, which ad and when
- A CSV export becomes a ready-to-send report in any spreadsheet app
Try the dashboard yourself.With a trial account, you can register one screen and play your own ads.