What is motion-sensor digital signage?How it works
Digital signage with a motion sensor plays videos only when someone approaches. Fewer plays go to an empty room, so play counts come closer to the number of times an ad was actually seen.
What is motion-sensor digital signage?
A motion sensor connected to the device starts the video when someone approaches and pauses playback when nobody is around.
Plays continuously
Plays when someone approaches
How it compares with continuous looping
| Continuous loop | Motion sensor | |
|---|---|---|
| When videos play | Always | When someone approaches |
| When nobody is around | Keeps playing | Stays paused |
| How plays are counted | Includes plays with nobody around | Counts only plays with someone present |
| Best suited to | Ads sold by play count or airtime | Ads sold on plays with someone present |
Which is better depends on how you sell ads. If your contracts are based on how many times an ad plays per day, a continuous loop fits. If you sell ads on the promise that they play when someone is there, the motion sensor fits.
For pricing, see How much does digital signage advertising cost? For reports, see What is a proof-of-play report?
Where it works best
- Locations with fluctuating foot traffic
- Locations that sit empty for long periods
- Locations where you want ads with audio, but not audio all day
On the other hand, in places with constant foot traffic, such as a busy station corridor, there is little reason to pause, and a continuous loop may be enough.
Dedicated devices with sensor support are available.You can choose whether to add a motion sensor for each location.
What to check before installing
- Which direction people approach from, and the range the sensor can detect
- That the sensor is not overly sensitive to passers-by (mounting angle and height)
- For outdoor installations, local signage regulations
Pilot a few screens on site and check how the sensor responds before rolling out further.
What you can do with Tokyo AdCast
- Play videos when someone approaches a screen with a sensor
- Choose continuous looping or sensor-triggered playback to match how you sell ads
FAQ
Can I switch to continuous looping?
Yes. Continuous looping is available too, and we configure playback to match your ad plans.
Can I buy devices with a sensor?
Yes. We supply dedicated devices with sensor support, and you can choose whether to add a sensor for each location.
Can I add a sensor to my current devices?
It depends on the device. Send us the model and OS, and we will tell you.
Summary
- Motion-sensor digital signage plays videos only when someone approaches
- Whether it beats continuous looping depends on how you sell ads
- Motion sensors suit locations where foot traffic varies
Try the dashboard yourself.With a trial account, you can register one screen and play your own ads.